Advertise
The Society of Trust and Estate Practitioners (STEP) is the
worldwide professional body for practitioners in the fields of
trusts and estates, executorship and related issues.
STEP aims to promote the highest professional standards through
education and training leading to widely recognised and respected
professional qualifications. STEP also works to demonstrate the
value of good stewardship and planning across future generations to
governments, professionals, financial institutions and the
public.
STEP is a global organisation – a leading professional network
in common- and civil-law jurisdictions. The Society is expanding
rapidly, with membership growing on average by 1,000 members a
year.
Thousands of students worldwide are studying for STEP
qualifications. In the UK, STEP supports an extensive regional
network providing training and professional development.
For the latest membership (including student) figures,
please email [email protected].
STEP offers members many benefits, including award-winning
publications, an array of online and digital resources, and
industry-leading events. These member services are highly regarded,
with 90% of members stating they are satisfied or highly satisfied
with the current offering.
STEP advertising policy
1. All advertising and sponsorship, which includes advertorials,
inserts, outserts, bookmarks and bellybands, must be approved prior
to publication by STEP. STEP’s decision is final.
2. Within the STEP Journal and
supplements, advertisements and advertorial pieces can only be
placed on the left-hand side (excluding inside back).
3. Double-page spread advertisements are
acceptable, but positioning and quantity must be approved by STEP
prior to booking.
4. Advertorial pieces must not look like
feature articles and must be clearly differentiated in design and
font. They must carry the strap ‘Promotional feature’.
5. Strap adverts can be placed on editorial
pages.
Restrictions
1. STEP will not feature misleading advertising. This is
advertising that, potentially or actually, misleads or affects the
judgment of the consumer or which, for these reasons, is
detrimental to a competitor or any jurisdiction.
2. STEP will not feature advertising or
sponsorship that it considers to be inflammatory, offensive or a
legal risk to STEP. STEP’s decision as to what constitutes
inflammatory, offensive or a legal risk is final. Examples of
inflammatory or offensive behaviour may include:
advertising or sponsorship that may be
perceived to encourage illegality
an overly aggressive approach to tax,
legal or regulatory issues
making light of legal, regulatory or tax
compliance obligations;
negative statements, either directly or
implied, regarding competitors.
Promotional opportunities
Full members of STEP are the most experienced and senior
practitioners in the field of trusts and estates. They are the
buyers and decision-makers; exactly the people that companies with
relevant products or services to promote need to reach.
STEP offers a variety of ways for companies to reach its
membership, from publications and online activity to conferences
and awards ceremonies. A promotional package that combines several
different elements can sometimes be the most effective way of
building brand recognition and awareness among the membership.
Please consult our media pack for details of
advertising and sponsorship opportunities.
STEP publisher: advertising and sponsorship
STEP works with a contract publisher to
produce publications and to sell sponsorship across a range of
products. Think Publishing Ltd. works closely with STEP to develop
our products.
Think is an award-winning customer publishing
agency, with expertise at developing innovative and commercial
publishing strategies that deliver clients’ objectives.
For sponsorship and advertising enquiries, both for STEP
publications and STEP events, please contact Tom Fountain at Think
Publishing on T: +44 (0) 208 962
1258 or email [email protected]
For editorial queries or should you wish to speak to someone in
the STEP office please contact Louise Polcaro on T +44 (0)20 7340
0527 or email [email protected]