ABOUT THE AUTHOR: Christian Stewart TEP is
Managing Director of Family Legacy Asia (HK) Limited, in Kowloon,
Hong Kong
Advisors can help clients better secure their family
business by asking them to address four key areas: legal structure,
governance structure, policies and processes. Many traditional
professional advisors and trustees are familiar with legal
structure, but it is critical to address all four areas to help
clients build a solid business foundation for the
future.
Legal structure
The first question to ask is: what is the right kind of legal
structure to secure the long-term protection of the family
business? Should it be owned by a trust, a charity, a foundation or
a holding company? Should there be a mechanism, such as voting and
non-voting shares or a partnership structure, to separate control
from the economic interest in the business? If it is going to be a
trust structure, what kind of trust and what kind of trustee?
In Asia, for example, trust ownership is not uncommon, but where
the asset is the shares in a family business, an institutional
trustee will want a trust structure that completely carves out and
allocates responsibility for control of the shares in the family
business to the settlor of the trust and their family.
Alternatively, an institutional trustee may recommend a private
trust company structure to be run by the settlor and their family,
with the institutional trustee providing only administrative
support.
One reason for needing a legal structure to own the business is
to consolidate ownership and prevent fragmentation of the shares. A
legal structure is about allocating the benefits of ownership, and
control. It should provide an ownership transition plan for the
business, and the right one can also help to protect shares from
creditor, divorce and illegitimate heir claims. A legal structure
such as a trust can potentially allow the shares in the business to
be owned by the family for multiple generations. Family meetings to
explain the terms of the family trust or other legal structures
will ensure there are no surprises in store.
Governance structure
The legal structure is not sufficient by itself, so the next
point to address is what governance structure would best suit the
goals and objectives of the founder and their family. As a minimum,
periodic family meetings between the business owners enable them to
talk about the relationship between the family and the business.
Family meetings should follow an agenda and rules, with someone
chairing and another facilitating. These key roles can be rotated
among family members, but a family new to formal meetings is likely
to use a non-family facilitator. These meetings are not necessarily
about decision-making but about ensuring that the family has a
voice and creates a fair process.
More formal governance structures are a family assembly
comprising all family members; a family council, a smaller group
that represents the family assembly; and possibly one or more
committees of the family council, for example education and
development, or career planning.
If there’s a family office that manages the liquidity the
business generates, it should be a structure separate from the
family business, with its own organisation, officers and staff. The
family office can help organise the governance structure, and
support the activities and initiatives of the family council, which
is responsible for ensuring control and overseeing the office.
Part of planning the governance structure is reviewing the
manner in which the family business has been governed: looking at
the composition and the role of the board of directors of the
business. There is often a link between the governance structure
for the family and the board of directors. In practice, this may be
achieved by having overlapping memberships or through arranging
occasional meetings between the board and family council.
Governance structures provide leadership and direction for the
family and its business. They help ensure continued support and
commitment to the business, and enable harmony because family
members have worked out their differences behind closed doors. And
if the founder or family’s goal is to continue the business for
generations, there needs to be an organised structure and processes
for the owners to make decisions together.
Choosing Policies
Policies regulate the relationship between the family and the
business, but what kind do you need? A family employment policy, a
dividend policy or a policy for compensating family members who
work in the business? And do you need policies relating to the
qualifications for acting as a director? Is there an exit policy
governing how shares can be sold?
Having the right policies helps avoid predictable conflicts and
establishes boundaries between family issues and business matters.
Policies make things clear, so everyone is on the same page.
‘Governance structures provide leadership and direction
for the family and its business. They help ensure continued support
and commitment to the business’
It’s common for the family council to develop the terms of the
policies, but it cannot make policies or decisions about the
management or operation of the business. In these cases, it can
develop and propose the policy to the board of directors, which
approves it as necessary.
Process options
Finally, there are processes, and which ones are needed to bring
the family and business governance system to life. Consider the
following example: a business founder sets up a family trust to own
the shares in the family business. The trust is structured so the
founder controls all the voting rights on the shares. It provides
that if the founder dies or becomes incapacitated, control of the
voting rights on the shares will pass to their surviving spouse.
But what if the spouse does not know anything about being a
controlling shareholder in the business? What if the spouse does
not understand the trust structure and their potential role in it?
What if there is a board but the spouse does not understand its
role – that the members of the board could be their representatives
in the future and that they have the power to change them? What if
the spouse does not understand the strategy of the business or the
risk profile of the business? In practice, this is a common
scenario.
The trust structure in this example may be a good legal
structure and it may help the founder keep control and pass legal
control to their spouse. It provides an ownership succession plan,
but you can see this trust structure is not by itself going to
teach the spouse how to be a good owner and business steward. You
cannot rely on structure alone to guarantee future success.
The types of ongoing processes that business-owning families
implement can include education and development of shareholders and
owners (whether that ownership is direct, or indirect through a
trust), career planning and developing the next generation of
family managers and leaders. As the future business will be a more
complex environment than the business of today, the next generation
need skills in important areas such as communication and conflict
resolution, strategic planning and leadership.
Different approaches
The traditional approach to selecting and setting up a legal
structure for the family business has been to work only with the
business founder. In Asia, for example, it is not uncommon to find
cases where the legal structure is not fully revealed to the rest
of the family members until the founder has died or become
incapacitated.
In practice, a different kind of approach is taken to design the
right governance structures, policies and processes. The most
common is either to form a family task force, which may consider
options and give proposals to the founder, or to install a series
of family meetings, which include the founder, their spouse and
adult children, to discuss and design their own governance
structure, etc. The founder can control these meetings, but by
involving their spouse and children, the rest of the family can get
a clear understanding of their goals, wishes and thoughts and they
can all work together to develop an approach that has family buy-in
and support.
The most common approach is to combine the agreed governance
structure, policies and processes into a written document known as
a family constitution or a family charter. These agreements can be
made legally binding but often they are not. The family
constitution’s value and effectiveness come from the process of the
family members working on it together, considering alternatives,
and coming up with their shared understandings of how things should
be done.
If the legal structure is handled in the same way as the family
constitution, the same benefits will be achieved: increased family
buy-in, understanding and the ability to get feedback on the basic
question of whether or not the proposed legal structure will be
workable when the founder is no longer around.